Appleseed Capital

We are an impact investing firm in Chicago that seeks to generate positive returns by making prudent and disciplined investments on behalf of our investors.


Through Appleseed Capital, our institutional investment management arm founded in 2006, we also provide funds and strategies for foundations, endowments, corporate retirement plans, investment consultants, intermediaries, registered investment advisers, and family offices around the country who want to ensure that their investments are addressing their financial objectives while supporting their values through impact and Environmental, Social, Governance (ESG) investing.

We have managed the Appleseed Fund, our go-anywhere, fossil fuel-free, ESG-focused mutual fund with an explicit socially responsible mandate since its inception in 2006. ESG characteristics play a critical role in how we select investments for the fund, as we only invest in companies that pass a series of ESG screens. As researchers, we believe that ESG research increases our knowledge, and increased knowledge decreases our clients’ investment risk. As investors, we believe socially responsible investing can improve investment outcomes by supporting good corporate citizens and avoiding poorly managed firms in our portfolios.



You should carefully consider the investment objectives, potential risks, management fees, and charges and expenses of the Fund before investing. The Fund’s prospectus contains this and other information about the Fund, and should be read carefully before investing. You may obtain a current copy of the Fund’s prospectus by calling 1-800-470-1029.

The universe of acceptable investments for the Fund may be limited as compared to other funds due to the Fund’s ESG investment screening. Because the Fund does not invest in companies that do not meet its ESG criteria, and the Fund may sell portfolio companies that subsequently violate its screens, the Fund may be riskier than other mutual funds that invest in a broader array of securities. Although the Pekin Hardy believes that the Fund can achieve its investment objective within the parameters of ESG investing, eliminating certain securities as investments may have an adverse effect on the Fund’s performance.

The Fund is managed by Pekin Hardy Strauss Inc. an SEC registered investment firm dedicated to value investing. For more information, visit

The Appleseed Fund is distributed by Ultimus Fund Distributors, LLC. (member FINRA)


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