Why Us?

We are a closely-held, employee owned wealth management firm in Chicago, formed over 25 years ago to help friends and family members meet their financial goals. Our research focus and each client’s individual financial situation drive our firm’s investment approach, values, and culture.



Makes Us Different

At Pekin Hardy, we’ve been helping our clients navigate the challenges of the market and their own financial lives for almost three decades. Our years of experience in wealth management have taught us to be prudent value investors in the style of Warren Buffett and to do our own independent research on potential investment opportunities. 

We have also learned that every client is unique, so we can provide personalized services to those who work with us to achieve their financial goals. Pekin Hardy is a certified B Corporation, which means that we are committed to meeting the highest standards of impact investing, social and environmental performance, public transparency, and legal accountability.


Independent And Aligned With Clients

Our firm is 100% owned by employees. As a fiduciary and fee-only adviser, Pekin Hardy always puts the client first and does not generate any revenue from commissions.



Personal Relationships

We get to know our clients well, and we tailor our recommendations to each client’s unique financial situation, goals, risk tolerance, and personal values.


Research Driven Investments

We conduct our own proprietary research on investment opportunities. Our investment team includes graduates from top business schools including the University of Chicago, Wharton, and Stanford.


Value Investing Approach

Like Warren Buffett, we are disciplined value investors who strive to minimize investment risk by making long-term, contrarian investments in high quality, undervalued companies.


Eat Our Own Cooking

Our portfolio managers invest personal capital in our strategies alongside our clients and fund investors.


Single Layer of Fees Reduces Costs

We make direct investments in individual issues of stocks and bonds whenever appropriate to minimize our clients’ investment expenses from third-party funds.


Get In Touch

We are here for you and would love to answer your questions about asset and wealth management. Fill out the form below and one of our experienced investment advisors will be in touch with you soon. 


You should carefully consider the investment objectives, potential risks, management fees, and charges and expenses of the Fund before investing. The Fund's prospectus contains this and other information about the Fund, and should be read carefully before investing. You may obtain a current copy of the Fund's prospectus by calling 1-800-470-1029.

There is no guarantee that the vehicles presented will succeed; and investment results may vary. Bonds are affected by a number of risks, including fluctuations in interest rates, credit risk, and prepayment risk. Alternative Private Investments, such as REIT's and real-estate related securities involve special risks. such as limited liquidity and interest rates risk. Investors in alternative investments should bear in mind that these products can be highly speculative and may not be suitable for all clients. Investments in commodities may be affected by overall market movements, changes in interest rates, and other factors, such as weather disease, embargoes, and international economic and political developments.

The universe of acceptable investments for the Fund may be limited as compared to other funds due to the Fund’s ESG investment screening. Because the Fund does not invest in companies that do not meet its ESG criteria, and the Fund may sell portfolio companies that subsequently violate its screens, the Fund may be riskier than other mutual funds that invest in a broader array of securities. Although the Pekin Hardy believes that the Fund can achieve its investment objective within the parameters of ESG investing, eliminating certain securities as investments may have an adverse effect on the Fund’s performance.

The Fund's past performance does not guarantee future results. The investment return and principal value of an investment in the Fund will fluctuate so that an investor's shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. Performance data current to the most recent month end may be obtained by calling 1-800-470-1029.

The Fund is managed by Pekin Hardy Strauss Inc. an SEC registered investment firm dedicated to value investing. For more information, visit www.appleseedfund.com.

The Appleseed Fund is distributed by Ultimus Fund Distributors, LLC. (member FINRA)